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PTID


In January 2019, the City of Petaluma approved the establishment of a Petaluma Tourism Improvement District (PTID) which is an assessment district that includes all lodging businesses within the city boundaries. The annual assessment rate is 2 percent of gross short-term room rental revenues and provides benefits to the payors including funding of marketing and sales promotion efforts. The PTID has a five year life.

There are many benefits to the PTID:

  • It is designed, created and governed by those who pay the assessment.
  • It provides a long-term funding source for tourism promotion.
  • Funds cannot be diverted to general government programs.
  • Funds allow for a wide range of services.

The PTID Management District Plan  calls for the PTID to contract with an “owners association” which is the Petaluma Lodging Association (PLA), a non-profit corporation. The PLA has contracted with the Petaluma Downtown Association to manage the overall non-local destination tourist promotion and marketing activities for the Petaluma Visitors Program.

BOARD OFFICERS

Chair: Max Childs – Sheraton Sonoma Wine Country Petaluma

Vice Chair: Ken Murakami – Home 2 Suites

Secretary: Pauline Wood – San Francisco North/Petaluma KOA

Treasurer: Adrian Vasquez – Hampton Inn Petaluma

PLA BOARD OF DIRECTORS MEETING: AGENDAS

February 21, 2024 – Special Board Meeting

January 10, 2024

November 15, 2023

September 20, 2023- Annual General Meeting

August 23, 2023 – Special Board Meeting

July 12, 2023

May 10, 2023

March 1, 2023

November 10, 2022

September 15, 2021

July 14, 2021

May 19, 2021 – Petaluma Lodging Association Annual General Meeting

March 17, 2021

January 20, 2021

November 18, 2020

September 23, 2020

July 15, 2020

May 13, 2020 -Petaluma Lodging Association Annual General Meeting

March 11, 2020

January 15, 2020

November 20, 2019

August 21, 2019

June 12, 2019

April 10, 2019

February 6, 2019

PLA BOARD OF DIRECTORS MEETING: APPROVED MINUTES

September 15, 2021

July 14, 2021

March 17, 2021

January 20, 2021

November 18, 2020

September 23, 2020

July 15, 2020

March 11, 2020

January 15, 2020

November 20, 2019

August 21, 2019

April 10, 2019

February 6, 2019

ALL THINGS FUN IN PETALUMA


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