Partnering with the Petaluma Visitors Program
As a part of our primary mission to market Petaluma as a destination, the Petaluma Visitors Program helps boost the signal of local businesses of interest to visitors. Partnering with us can help attract visitors to your business and help the local economy.
Below is a list of the primary ways we help market local businesses.
NO-COST OPPORTUNITIES
Citywide Marketing Meetings and Resources
- Citywide Marketing Meetings feature a marketing professional presenting on a marketing topic, helpful handouts, such as this list of online marketing tools to bookmark, networking, and roundtable sharing to encourage collaborations.
- Petaluma businesses take turns hosting to showcase their business.
- Quarterly meetings held on the second Friday of the following months: Jan, May, Aug, Oct.
- Marketing resources and opportunities are shared through Citywide Marketing emails between meetings.
VisitPetaluma.com:
Businesses are part of the ongoing story, with links on blog posts, lists, events, and pages. Updates are made continually. This is all free but not guaranteed. Providing good images and updates will increase your chance of being included.
Examples of recent blog posts:
- Plan a Long Romantic Weekend in Petaluma – 28 business named
- Holiday Shopping in Petaluma – 35 businesses
- 11 Rainy Day Activities in Petaluma – 24 businesses
- 6 Reasons to Visit Petaluma During the 2026 World Cup – 68 businesses
- Comfort Food at 7 Petaluma Retro Diners – 7 businesses
Examples of recent, or recently updated, pages:
- Refresh Mind, Body and Spirit in Petaluma – 7 businesses
- Shopping in Petaluma – 39
- Explore Arts & Culture in Petaluma – 15
- Wine Tasting in Petaluma – 16 mentioned
- Petaluma Breweries & Taprooms – 9 mentioned
- Distilleries in Petaluma – 4
Events Calendar:
Our free, self-serve events calendar is the second-most clicked on part of the website. Submit your events at least a week before. Of course, the sooner you submit it, the longer it will be visible on the site.
2025 WEBSITE STATS: Nearly 500K views; 237.5K visitors
Petaluma Visitors Center:
- Materials on attractions, businesses, events, and services throughout Petaluma and Sonoma County shared 7 days/week.
- Knowledgeable staff provide directions, recommendations, and offer suggestions for the best possible Petaluma experience!
- Customized “welcome packets” created for visiting boating clubs, businesses, wedding parties, and other various groups.
Other Channels:
- Businesses are often mentioned in marketing newsletters: Happenings (monthly), Visitors (monthly), and Locals (quarterly).
- Promotional opportunities with Santa’s Riverboat Arrival, City of Lights Driving Tour, and the Holiday Events Calendar.
- Support for partnering with Sonoma County Tourism and Visit California, including sharing and assisting with media requests, and communicating marketing opportunities.
- Reposting high-quality, tourist-facing social media posts. To get more eyes on your posts: #Visitpetaluma on Facebook, @Visitpetaluma on Instagram.
Contact Ann Hutchinson at (707) 769-0429 to learn more about any of the above opportunities.
PAID OPTIONS
Petaluma Visitors Magazine:
Quality, 82-page, annual visitor magazine through paid advertorials and incidental mentions as appropriate. Sales conducted in the spring by the publisher for a summer release.
Distribute 40K Magazines:
- Mailed domestically as requested through visitpetalum.com or visitcalifornia.com
- Rack cards with QR to digital version mailed internationally
- At the Visitors Center and Petaluma businesses that display them
- More than 100 visitor centers throughout California
- West coast drive and flight markets from San Diego to Bainbridge Island, WA
Display Ads
Visitor Center literature display case 12” x 9” ad windows. Be seen by 6k-7k walk-in visitors per year. Contact Jordan at Profile Media Group for pricing and availability.
