Partnering with the Petaluma Visitors Program
As a part of our primary mission to market Petaluma as a destination, the Petaluma Visitors Program helps boost the signal of local businesses of interest to visitors. Partnering with us can help attract visitors to your business and help the local economy.
Below is a list of the primary ways we help market local businesses.
NO-COST OPPORTUNITIES
Citywide Marketing Meetings and Resources
- Citywide Marketing Meetings feature a marketing professional presenting on a marketing topic, helpful handouts, such as this list of online marketing tools to bookmark, networking, and roundtable sharing to encourage collaborations.
- Petaluma businesses take turns hosting to showcase their business.
- Quarterly meetings are announced through the Citywide email list.
- Marketing resources and opportunities are shared through Citywide Marketing emails between meetings.
VisitPetaluma.com
Businesses are part of the ongoing story, with links on blog posts, lists, events, and pages. Updates are made continually. This is all free but not guaranteed. Providing good images and updates will increase your chance of being included. Search your business’ name on the site to see if you’ve been mentioned and that all of our information on you is accurate. (VisitPetaluma.com had nearly 500K views; 237.5K visitors in 2025.)
Examples of recent blog posts:
- Plan a Long Romantic Weekend in Petaluma – 28 business named
- Holiday Shopping in Petaluma – 35 businesses
- 11 Rainy Day Activities in Petaluma – 24 businesses
- 6 Reasons to Visit Petaluma During the 2026 World Cup – 68 businesses
- Comfort Food at 7 Petaluma Retro Diners – 7 businesses
Examples of recent, or recently updated, pages:
- Refresh Mind, Body and Spirit in Petaluma – 7 businesses
- Shopping in Petaluma – 39
- Explore Arts & Culture in Petaluma – 15
- Wine Tasting in Petaluma – 16 mentioned
- Petaluma Breweries & Taprooms – 9 mentioned
- Distilleries in Petaluma – 4
Events Calendar
Our free, self-serve events calendar is the second-most clicked on part of the website. Submit your events at least a week before. Of course, the sooner you submit it, the longer it will be visible on the site.
2026 City of Lights Driving Tour map
Get on the self-guided City of Lights Driving Tour map. This annual tradition will have folks cruising by your business during the holidays, inspired to make a visit. The maps are distributed at the Visitors Center, downloadable from VisitPetaluma.com, and on social channels. Decorations must be up by December 1, and submissions are due by November 13.
Petaluma Visitors Center
- Materials on attractions, businesses, events, and services throughout Petaluma and Sonoma County shared 7 days/week.
- Knowledgeable staff provide directions, recommendations, and offer suggestions for the best possible Petaluma experience!
- Customized “welcome packets” created for visiting boating clubs, businesses, wedding parties, and other various groups.
Stop by during regular business hours:
Monday – Friday: 10 am – 3:30 pm
Saturday: 10 am – 4 pm
Sunday: 10 am – 2pm
Other Channels:
- Businesses are often mentioned in marketing newsletters: Happenings (monthly), Visitors (monthly), and Locals (quarterly).
- Promotional opportunities with Small Business Saturday / Santa’s Riverboat Arrival.
- Support for partnering with Sonoma County Tourism and Visit California, including sharing and assisting with media requests, and communicating marketing opportunities.
- Reposting high-quality, tourist-facing social media posts (no AI content). This is not guaranteed, but #Visitpetaluma on Facebook and @Visitpetaluma on Instagram so we’ll see it.
Contact Ann Hutchinson at (707) 769-0429
to learn more about any of the above opportunities.
PAID OPTIONS
2026 Petaluma Holiday Events Calendar
6,000 thousand copies printed (8 1/2″ x 11″) for distribution
- 3,500* inserted in the Argus Courier on Fri., Nov. 13, 2026 (*2025 circulation)
- Distributed at holiday events throughout the season
- Available at the Petaluma Visitors Center
- Digital Promotion includes:
Digital distribution and promotion:
- Printable pdf featured on this website
- Promoted on social media
Cost: $75 per event (treated as one if it spans across multiple days or weekends).
2026 Deadline: Monday, October 12
If you have questions after reading through the form, contact Kathy at before 2 pm on Monday. Or you may leave her a message at 707-769-0429. Note: We reserve the option to decline non-visitor-related events.
Petaluma Visitors Magazine
Quality, 82-page, annual visitor magazine through paid advertorials and incidental mentions as appropriate. Sales conducted in the spring by the publisher for a summer release.
Distribute 40K Magazines:
- Mailed domestically as requested through visitpetalum.com or visitcalifornia.com
- Rack cards with QR to digital version mailed internationally
- At the Visitors Center and Petaluma businesses that display them
- More than 100 visitor centers throughout California
- West coast drive and flight markets from San Diego to Bainbridge Island, WA
If you would like to be included, email Ann who will pass your name onto the publishers, who reach out in the spring for the next issue.
Display Ads
Visitor Center literature display case 12” x 9” ad windows. Be seen by 6k-7k walk-in visitors per year. Contact Jordan at Profile Media Group for pricing and availability.
