PTID

In January 2019, the City of Petaluma approved the establishment of a Petaluma Tourism Improvement District (PTID) which is an assessment district that includes all lodging businesses within the city boundaries. The annual assessment rate is 2 percent of gross short-term room rental revenues and provides benefits to the payors including funding of marketing and sales promotion efforts. The PTID has a five year life.

There are many benefits to the PTID:

  • It is designed, created and governed by those who pay the assessment.
  • It provides a long-term funding source for tourism promotion.
  • Funds cannot be diverted to general government programs.
  • Funds allow for a wide range of services.

The PTID Management District Plan  calls for the PTID to contract with an “owners association” which is the Petaluma Lodging Association (PLA), a non-profit corporation. The PLA has contracted with the Petaluma Downtown Association to manage the overall non-local destination tourist promotion and marketing activities for the Petaluma Visitors Program.

PLA BOARD OF DIRECTORS MEETING: AGENDAS

February 6, 2019

April 10, 2019

June 12, 2019

PLA BOARD OF DIRECTORS MEETING: MINUTES

February 6, 2019

PTID SUBCOMMITTEE: AGENDAS

May 15, 2019